Downtown Development Authority | Communications, Marketing and Outreach Director

Supervised by: CEO
Supervises: None
Job Type: Salary Full-time Non-Exempt
Position Overview
Under the supervision of the CEO, the Communications, Marketing and Outreach Director is an administrative “at-will” position and shall perform the duties and responsibilities of the position in support of the Downtown Development Authority and in accordance with the DDA Act No. 197 of the Michigan Public Acts of 1975, as amended.
Reporting directly to the CEO, this position will lead the planning and implementation of communication and outreach strategies on behalf of the Downtown Development Authority (DDA), the Downtown Traverse City Association (DTCA) and Parking Services. This position is charged with strengthening community partnerships and relationship in the community, increasing citizen education and involvement, and serving as a champion for the DDA’s role in the community. Key outcomes include the positive cultivation of relationships with businesses, residents, property owners and other relevant organizations. This position is charged with elevating the visibility of the DDA and working with leadership to identify needs, inform, and increase support from the surrounding community.
In addition, this position will serve as direct staff for the Traverse City Arts Commission. Established in 2014 under city ordinance, the Traverse City Arts Commission is the lead city agency for the arts. The City of Traverse City entered into an agreement with the Traverse City Downtown Development Authority (DDA) for management services in 2019. This position will guide the Arts Commission in their efforts to develop and oversee the city’s public art collection. This position is charged with supporting, promoting, and connecting the community to public art by fostering creativity, developing innovative programming, and supporting community events. This position will plan for and facilitate Art Commission meetings in accordance with the Open Meetings Act.

Key Responsibilities:

  1. Manage and maintain a positive image of the Downtown Development Authority through public relations, advertising, publications, digital media and other means.
  2. Create an annual communication and marketing strategy for the Downtown Development Authority.
  3. Identify marketing and public relations strategies and components for Downtown Parking Services.
  4. Produce publications on behalf of the Downtown Development Authority, including but not limited to: a digital monthly newsletter: periodic events/program images, storyboards, and brochures and merchant brochures and the DDA’s annual report.
  5. Prepare necessary press releases and public service announcements.
  6. Prepare monthly reports for the CEO for monthly DDA meetings.
  7. Provide communication strategy for the DDA CEO for each public project.
  8. Review communications for DDA and DTCA .
  9. Develop matrix to track ROI for communications and marketing activities.
  10. Attend important public facing charity events, ribbon cuttings and meetings on behalf of the DDA.
  11. Regularly review and update the DDA, Parking Services and DTCA websites to ensure content is correctly formatted, engaging, current (including meeting agendas/packets/minutes), and accurately represents each organization.
  12. Assist the CEO in preparing financial reports and presentations.
  13. Assist in the implementation of the DDA’s Strategic Plan.
  14. Assist with special projects and initiatives as needed.
  15. Get involved with a local board or civic organization on behalf of the DDA.
  16. Serve as the administrator for the Traverse City Arts Commission. This requires attention to the following tasks:
    a. Assist in the development and implementation of the Arts Commission Strategic Plan
    b. Preparing an annual budget.
    c. Facilitate public meetings in accordance with the Open Meetings Act.
    d. Facilitate the creation and implementation of art projects with the Arts Commission.
    e. Serve as the Arts Commission liaison through all municipal/administrative approval processes.
    Required Knowledge, Skills, Abilities and Minimum Qualifications:
    The requirements listed below are representative of the knowledge, skills, abilities and minimum qualifications necessary to perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the job.
  17. Bachelor’s degree required
  18. Excellent speaking and writing skills.
  19. Knowledge of Microsoft Office programs, such as Word, and Excel, desktop publishing and database software that are determined to be essential to the efficient and effective performance of the job.
  20. Highly organized and able to complete multiple projects at the same time.
  21. Ability to establish effective working relationships and use good judgment, initiative and resourcefulness when dealing with the public, community leaders, merchants, property owners, public officials and co-workers.
  22. Ability to understand and flow complex and oral written instructions and carry them out independently.
  23. Ability to effectively and tactfully communicate and present ideas and ideas orally and in writing.
  24. Capable of leading community involvement and engagement activities.
  25. Must be a self-starting, energetic, imaginative, and have the ability to prioritize tasks and assignments; must be an organizer capable of functioning effectively in an independent environment.
  26. Have a basic knowledge of business, economic, community, and downtown development.
    PHYSICAL DEMANDS AND WORK ENVIRONMENT
    The DDA environment is fast-paced, dynamic and deadline-driven. The individual will interface with business and property owners, residents, community members, government staff, vendors, and professional service providers. Due to the nature of the position, it is expected that this individual may be required to work outside the normal 8:00 a.m. – 5:00 p.m. workday.
    SUPERVISORY OR LEAD WORK RESPONSIBILITIES
    This is a non-supervisory position.
    PHYSICAL REQUIREMENTS
    The physical demands described here are representative of those that may be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
    Positions in this class typically require: reaching, lifting, pushing, pulling, grasping, talking, hearing, seeing and repetitive motions.
    Requirements include: Move and lift light objects less than 20 pounds such as mail, files and supplies. Operate office equipment requiring continuous or repetitive hand/arm movements. Able to remain in a sitting position for extended periods of time. Maintain dexterity, vision and coordination, sufficient to perform essential functions.

Schedule and Compensation

Full-time; Compensation has a starting wage of 55k-62k and is commensurate with experience. The DDA offers a rich benefits plan including employer-paid health and vision insurance, retirement plan with employer match.

Please email cover letters and resumeto Jean Derenzy at the following email address: jean@downtowntc.com.

The Traverse City Downtown Development Authority (DDA) is a component unit of the City of Traverse City dedicated to maintaining and building downtown as the vibrant center of retail, culture, dining, commerce and place in the region. The DDA is a fun, creative and fast-paced office looking for the right individual to join our team.