Retail Incubator

Downtown Traverse City’s Retail Incubator Is Under Way!
Welcome to the Cass Street Marketplace

As the dedicated stewards of Downtown Traverse City, the DDA has been instrumental in fostering a vibrant and economically thriving city center. Our mission is clear: to propel economic growth and cultivate a world-class downtown that is not only bustling and inclusive, but also a hub for culture, arts, commerce, ingenuity and entrepreneurship. Downtown Traverse City’s success is intrinsically linked to its distinctive storefront economy, with a remarkable concentration of local independent businesses. Approximately 94% of downtown retail or restaurant spaces are home to one-of-a-kind or “chainlets”, regional tenants with a handful of other locations.

Our Retail Incubator

Recognizing the importance of nurturing this cherished retail experience, the DDA unveiled the Cass Street Market Place, the in-development retail incubator. This endeavor will help cultivate a thriving ecosystem of retail entrepreneurs.

Stay tuned for further developments!